Alex George has cultivated a dynamic and well-rounded career prior to founding 18 Talent, gaining invaluable experience in key areas of the creator and social industry. From working in-house for an influencer to managing brand-side campaigns in the fashion world, Alex now leverages her expertise in talent management to provide a truly holistic approach. Her passion lies in collaborating with a small group of creators, helping them achieve immediate goals and long-term visions — whether that means securing partnerships with top-tier brands or launching their own successful ventures.